Amatsukaze Inc. has launched Harmilia, an idol agency leveraging IT and AI technologies.

Revolutionizing Idol Activities through IT and AI

Amatsukaze Inc. has leveraged its expertise in IT and AI to establish Harmilia, an idol agency dedicated to creating next-generation entertainment.

• Agency Name: Harmilia
  • Name Origin: Derived from “Harmony” and “Familiar,” the name symbolizes a place where talent and staff unite as one, supporting each other’s growth.
• Purpose of Technology Integration: By incorporating digital technologies such as AI for social media analytics, fan engagement enhancement, and automation in music and video production, Harmilia is evolving the conventional idol agency model to foster a new form of interaction with fans.

Unit Structure and Target Audience

Harmilia will operate two distinct units, "Yumekawa" and "Nightmare," each tailored to reach different fan segments.

• Yumekawa Unit: A pop style focused on "dreamy and cute" themes that shares a widely accessible worldview. This unit aims to reach a broad fan base and provide light-hearted entertainment.
• Nightmare Unit: With a gothic, cool aesthetic, this unit emphasizes individuality and depth in its music and style, targeting fans with a taste for subculture.

Each unit is managed by a dedicated manager who provides strategic support, promoting a closer connection between talent and fans. Additionally, we conduct fan data analysis and unit-specific marketing efforts using digital data to deepen fan relationships.

Leveraging IT and AI for Operational Efficiency

Amatsukaze Inc. utilizes its technological expertise to enhance overall efficiency in idol activities.

• AI-Supported Content Production:
  • By applying AI technology, we support music composition, video editing, and marketing efforts, enabling rapid production of diverse content and improving productivity in idol activities.
• Fan Management and Engagement:
  • We manage fan data in a centralized system to facilitate real-time engagement initiatives. By delivering content tailored to individual preferences and interests, we build stronger relationships with fans.

Business Expansion and Future Vision

Harmilia is committed to exploring new possibilities in idol entertainment with a long-term growth vision.

• Establishing Diverse Revenue Channels:
  • We aim to strengthen our revenue base by developing diverse digital-driven revenue channels, such as virtual live shows, online events, digital merchandise sales, and a dedicated app.
• Global Expansion:
  • With a focus on the Asian market, we are also planning marketing campaigns for international fans. By leveraging online platforms, we aim to reach a global fan base and enter overseas markets.

Conclusion

Amatsukaze Inc. is advancing business development through Harmilia to explore new possibilities in digital entertainment, harnessing the power of IT and AI. By building on our existing technological strength and extensive experience, we are creating a new form of idol activities that connect talents and fans through digital platforms, paving the way for the future of entertainment.